Big ideas for brands that last.
I lead creative that help brands grow. For over 20 years, I’ve helped shape rebrands, bring merged companies together and build platforms that work across channels.
See the workClients
- Microsoft
- Expedia
- SAP
- Aflac
- Optum
- SIFF
- Columbia Bank
- Alaska Airlines
- Pacifico
Awards
Cannes Lions SilverandOne Show Bronze
Featured work
Columbia Bank(password protected)Meet the MomentPositioning two merged banks as one modern, human brand.
AflacMore Than the DuckRefreshing an American icon’s brand standards and lifting purchase intent 6%.
LegibleA Visual System for Big IdeasA brand and AI visual system for a new media company.
Microsoft Free Apps(password protected)The PlaybookA playbook for how Microsoft shows up when the product is free.
OptumStrong ForOne brand for many health care businesses. 12% growth in 2021.
Papa Murphy’sThe Beauty of RealA more honest visual identity for a pizza brand.
Asics METASPEEDHakone EkidenA launch playbook built for another agency to run.
AI for brand growth.
I built the AI toolkit and workflows for a full creative department, with guidelines and human review to keep the work on-brand as production scaled.
See how →I’m a Seattle-based creative and brand leader. I build teams and brand platforms that make complex products clear, human and a little more interesting.
More about me →