Hello.
I’ve spent 20 years leading creative for brands including Microsoft, SAP, Aflac, Optum and Alaska Airlines. Much of my work has come when a brand is experiencing some sort of change: a merger, a rebrand or a new product people need to understand. I find the idea that can hold the story together, then build a system that carries it across the brand.
I start with people. A bank can help someone start a business, and health care can help someone stay healthy enough to do the things they care about. Those human reasons give the creative work somewhere real to begin.
On the side, I run The Big Bad Good, a small studio building custom AI tools for teams, including a script-to-edit agent for video production.
How I lead
Clear standards, room to play.
I set the brand rules early, then give teams room to push ideas without losing the thread.
Grow people, not just the work.
I’ve built and mentored creative departments, from art directors and designers to other creative directors. I help people develop their own point of view and do their strongest work.
Make more in-house.
At GreenRubino, I brought imagery, retouching, video, voiceover, music, motion and editing in-house. We had more control over the work and relied less on outside vendors.
Use new tools with a purpose.
I built an agency-wide AI toolkit with more than 20 custom GPTs and trained the creative team to use it. The aim was better work, produced faster, with the brand standards intact.
Experience
I started out as an art director at Creature in 2007, followed by WongDoody and five years at Publicis, where I led creative as the creative director on Aflac. From there, I moved into creative director roles at Hey and Indigo Slate, picked up freelance work with Designit and Neon Afternoon, then spent over 2 years leading creative and innovation at GreenRubino. Currently, I build custom AI systems with my business, The Big Bad Good.
Download resume ↓Recognition
Cannes Lions Silver
One Show Bronze
Plus shortlists at Cannes and The One Show, American Advertising Awards, and talks on AI and creativity at the State of Washington Tourism Conference and AMA Puget Sound.
B.A. in Fine Art and B.S. in Chemistry from the College of William & Mary. Art Direction certificate from The Creative Circus.
Yes, both. It explains a lot.