← Campaigns and projects

Pacifico:Grey Whale Sessions

Pacifico is the beer of sun-drenched beaches, dirt roads and surfboard wax. People in the U.S. first found it through surfers who traveled to Mexico in the ’60s. With Woodshed Films, we brought that world to the screen in a 30-minute documentary, supported by a print campaign that sent people to the film.

Role
Senior Art Director
Work
Film, trailer, poster, print
Grey Whale Sessions · Trailer
Grey Whale Sessions poster: a station wagon with surfboards on the roof parked by the ocean under a red sun, with cacti on either side.
Poster
Print ad: a camera lens frames a fisherman on a boat holding up his catch, beside a bottle of Pacifico.
Print
Print ad: a camera lens frames friends unloading surfboards on a beach, beside a bottle of Pacifico.