Adam DeerDirector, Creative & Brand
← Campaigns and projects

Pacifico:Destination Website

Cannes Cyber Lions Shortlist

Pacifico is the beer of off-the-beaten-path Mexico, so we built its website out in the real world. Every page was a real painted wall in Mexico or Venice, California, streamed live with clickable elements layered on top. Google Maps showed where each page lived, so people could visit the locations themselves.

Role
Senior Art Director
Work
Website
The website home page: a painted Mexico via Pacifico wall in a courtyard, with a man standing at a fountain in front of it.
Home page
The age gate, painted on a weathered wall next to a wooden door: “You must be 21 years of age to enter this site.”
Age gate
The Cinema Pacifico page, painted on the side of a surf shop.
Video page
The US Open of Surfing page, a painted wave mural on the side of a building in Venice, California.
US Open of Surfing page
Google Maps view of Mexico and California, with pins marking where each painted page lived.
Map of every page