Adam DeerDirector, Creative & Brand
← Campaigns and projects

Neon Afternoon

Neon Afternoon is a full-service creative agency built on AI. I created its positioning, brand identity, language and launch materials, using AI tools throughout to put the idea into practice. The raised “o” in the logo nods to the afternoon sun and a new day.

Role
Creative Director, Designer, Writer, Strategist, Editor
Work
Logo, manifesto, brand book, intro videos
The Neon Afternoon logo in white on charcoal, with a raised blue-to-pink “o.”
Logo
Logo sizzle
Icon video
The Neon Afternoon logo suite: wordmarks in several sizes and the round N icon.
Logo suite
The manifesto: “Neon Afternoon is a feeling. A vibe. A moment.”
Manifesto
A grid of brand book pages with classical statues in neon sunglasses and pastel gradients.
Brand book
A tonal image: a white classical bust wearing blue sunglasses and pink lipstick against a pale blue sky.
Tonal image