PALM CENTRO: SANTA’S GONE CENTRO
360 degree campaign. 


BACKGROUND

The Palm Centro was Palm’s fun, entry-level smartphone. It was the perfect device for someone looking to make the jump from flip-phone to smartphone. 

It was the holidays, and a Palm Centro would be a great gift for anyone looking for an unpgrade.

CHALLENGE
Create a holiday campaign that brough to life both the fun and usefulness of the Palm Centro.

IDEA
After getting a Plam Centro as an early present from the Mrs., Santa decides to upgrade the rest of his life as well.



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