Pacifico
Destination Website
Pacifico is the beer of off-the-beaten-path Mexico; of real, tangible experiences. So when it came time to redo the brand’s website, we did it the only way that made sense: out in the real world and alive with all the experiences and textures of Mexico.
Role: Senior Art Director
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Site pages
Each web page was a real-life painted wall in Mexico and Venice, CA.
To turn them into the pages of Pacifico.com, pages were live-streamed and button functionality was laid on top of the streams.
Page Locations
Google Maps showed page locations so people could visit them in person.
