PACIFICO CERVEZA: THE GREY WHALE SESSIONS
Surf documentary, poster and print campaign.
BACKGROUND
Pacifico is the beer of off-the-beaten-path Mexico, brought stateside by SoCal surfers who journeyed into Baja for great waves and secluded beaches.
As a Mexican Cerveza, Americans traditionally only drink Pacifico with Mexican food.
CHALLENGE
Create a broader connection between Pacifico and beer drinkers; connect Pacifico to a larger lifestyle that gives more occasion to celebrate with Pacifico.
IDEA
A surf documentary that brings to life the connection between surf culture and the Pacifico off-the-beaten-path lifestyle.
Surf documentary, poster and print campaign.
BACKGROUND
Pacifico is the beer of off-the-beaten-path Mexico, brought stateside by SoCal surfers who journeyed into Baja for great waves and secluded beaches.
As a Mexican Cerveza, Americans traditionally only drink Pacifico with Mexican food.
CHALLENGE
Create a broader connection between Pacifico and beer drinkers; connect Pacifico to a larger lifestyle that gives more occasion to celebrate with Pacifico.
IDEA
A surf documentary that brings to life the connection between surf culture and the Pacifico off-the-beaten-path lifestyle.
VIDEO
POSTER
