Pacifico
Grey Whale Sessions

Pacifico is the beer of sun-drenched beaches, dirt roads and surfboard wax. It’s the beer that America discovered through adventurous surfers who traveled to Mexico in the 60’s. This history and lifestyle is the real flavor of the beer and we helped bring it to life in all its richness. Working with Wooodshed Films, we took the Pacifico lifestyle to the silver screen in this 30-minute documentary. (click here to rent it on Amazon)

A simple print campaign leveraged the film and led consumers to the documentary.

Role: Senior Art Director