PACIFICO CERVEZA: DESTINATION WEBSITE
Website. Cannes Cyber Lions shortlist.
BACKGROUND Pacifico is the beer of off-the-beaten-path Mexico, brought stateside by SoCal surfers who journeyed into Baja for great waves and secluded beaches.
Websites are a brand’s online platform to communicate everything the brand stands for.
CHALLENGE
Bring to life Pacifico’s core ideals of off-the-beaten-path Mexico.
IDEA
Take site visitors to Mexico via Pacifico with a LIVE website: painted walls in Mexico and Los Angeles were streamed live; with button functionality laid on top of the streams.
Website. Cannes Cyber Lions shortlist.
BACKGROUND Pacifico is the beer of off-the-beaten-path Mexico, brought stateside by SoCal surfers who journeyed into Baja for great waves and secluded beaches.
Websites are a brand’s online platform to communicate everything the brand stands for.
CHALLENGE
Bring to life Pacifico’s core ideals of off-the-beaten-path Mexico.
IDEA
Take site visitors to Mexico via Pacifico with a LIVE website: painted walls in Mexico and Los Angeles were streamed live; with button functionality laid on top of the streams.
SCREEN IMAGES
The age gate in Mazatlan, Sinaloa, Mexico.
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Home page maintenance in Todos Santos, Baja Sur California, Mexico.
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The video page in Salina Cruz, Oaxaca, Mexico
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The promotions page in Venice, CA, USA.
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Sitemap.
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