DEVOUR FROZEN MEALS
Broadcast and online video campaign.
BACKGROUND
Devour was a new brand of frozen entree made with nothing but taste in mind - buffalo chicken mac & cheese, pulled chicken burrito bowl and bacon topped meatloaf are just a few of their meals.The frozen meal category is a crowded space, with dozens and dozens of brands.
CHALLENGE
Introduce the new brand and it’s unapologetic menu that will make it stand out in the freezer aisle.
IDEA
Devour - food you want to fork.
Broadcast and online video campaign.
BACKGROUND
Devour was a new brand of frozen entree made with nothing but taste in mind - buffalo chicken mac & cheese, pulled chicken burrito bowl and bacon topped meatloaf are just a few of their meals.The frozen meal category is a crowded space, with dozens and dozens of brands.
CHALLENGE
Introduce the new brand and it’s unapologetic menu that will make it stand out in the freezer aisle.
IDEA
Devour - food you want to fork.
VIDEO
