ALASKA AIRLINES: CFO RUSSELL WILSON
Broadcast and online video campaign.
BACKGROUND
In the airline game, customer service is how an airline rises to the top. And Alaska Airlines has the best customer service there is, highlighted by multiple JD Power awards.
In 2013 Alaska Airlines signed Seattle Seahawks Russell Wilson with the hopes of expanding their visibility with the MVP-caliber QB.
CHALLENGE
Highlight Alaska Airline’s amazing service using Seattle Seahawks’ QB Russell Wilson.
IDEA
Alaska Airline’s new Chief Football Officer, Russell Wilson, takes the Alaska crew to training camp.
Broadcast and online video campaign.
BACKGROUND
In the airline game, customer service is how an airline rises to the top. And Alaska Airlines has the best customer service there is, highlighted by multiple JD Power awards.
In 2013 Alaska Airlines signed Seattle Seahawks Russell Wilson with the hopes of expanding their visibility with the MVP-caliber QB.
CHALLENGE
Highlight Alaska Airline’s amazing service using Seattle Seahawks’ QB Russell Wilson.
IDEA
Alaska Airline’s new Chief Football Officer, Russell Wilson, takes the Alaska crew to training camp.
VIDEO
