Aflac: Keep Your Lifestyle Healthy

Health insurance rarely covers everything and if you don’t have Aflac the life you love could be in for a world of hurt. To break through to audiences who had become accustomed to the Duck, we pivoted from traditional Aflac commercials that focused on cash payments to relativise what an injury could cost them in terms of their lives.

Role: Creative Director

Broadcast and Online Video

Social Video

To generate awareness in younger audiences with humor-first edits.