AFLAC: KEEP YOUR LIFESTYLE HEALTHY
Broadcast and social video campaign.
BACKGROUND 91% of Americans know Aflac. But after 15 years of the Aflac Duck communicating, “Aflac can help with bills,” the message had gone stale.
Through qualitative research we learned that people think, “I can handle bills.”
CHALLENGE
Make the cost of an unexpected injury or illness resonate with the audience.
IDEA
An uncovered injury or illness can wreak havoc on the life you love.
Broadcast and social video campaign.
BACKGROUND 91% of Americans know Aflac. But after 15 years of the Aflac Duck communicating, “Aflac can help with bills,” the message had gone stale.
Through qualitative research we learned that people think, “I can handle bills.”
CHALLENGE
Make the cost of an unexpected injury or illness resonate with the audience.
IDEA
An uncovered injury or illness can wreak havoc on the life you love.
VIDEO
SOCIAL
Alternalte edits ran on social channels.
Alternalte edits ran on social channels.
