Aflac: Isn’t What You Think
After 20 years of the Aflac Duck most people would say with certainty that they know Aflac. Turns out they’re wrong. They know Duck but they don’t actually know the type of insurance Aflac offers and how it works. We needed to break through to audiences and help them “unlearn” 20 years of misunderstanding. With this campaign we created a simple setup to set the record straight.
Role: Strategy and Creative Director
Broadcast and Online Video
Social
The Aflac Help Desk was perfect for educating fans and answering questions.
Experiential “Flock Spots”
Set up at music festivals and gave people a much needed respite and educated about Aflac with trivia and quizzes.
Radio
Music Partnership
