AFLAC: 5-STAR RECRUIT
A partnership between Aflac and Coach Nick Saban.
BACKGROUND
While most Americans know Aflac, conversion rates have underperformed for a decade. Conversions happen during open enrollment, the short window when people can add Aflac through their employer. It occurs for most during late fall.
In addition to open enrollment, college football occurs during the fall and is a huge draw for our target.
CHALLENGE
Leverage college football to inject excitement and add enrollees with a “join now” campaign.a d
IDEA
The nation's best college football coach teams up with the nation's best insurance duck to recruit new customers.
A partnership between Aflac and Coach Nick Saban.
BACKGROUND
While most Americans know Aflac, conversion rates have underperformed for a decade. Conversions happen during open enrollment, the short window when people can add Aflac through their employer. It occurs for most during late fall.
In addition to open enrollment, college football occurs during the fall and is a huge draw for our target.
CHALLENGE
Leverage college football to inject excitement and add enrollees with a “join now” campaign.a d
IDEA
The nation's best college football coach teams up with the nation's best insurance duck to recruit new customers.
VIDEO
SOCIAL
Interacting with and educating fans on social channels.
PRINT
